On September 10, 2018, a new TV commercial for Shield Bath Soap was released, with the theme “99% Germ Protection, 100% Amoy Panalo.”
Following a nurse who is also a wife and mom, the new TVC shows her love and nurturing dedication to her family when it comes to dealing with personal hygiene and protection.
The TVC highlights Shield’s strongest point – unbeatable germ protection against elements that may cause “amoy-pawis.” Shield Bath Soap is formulated with shea butter which is considered a skin superfood and is a very effective skin moisturizer.
Shield Bath Soap is the only family soap recommended by the Philippine Nurses Association (PNA). That’s why the brand virtue is echoed in its campaign slogan “Galit sa sakit, may malasakit.”
Watch the full TVC!